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Research papers

Industrial market segmentation

The author proposes that segmentation should play a greater role in industrial marketing planning and strategy formulation. After analysing the basic characteristics of industrial markets and the different approaches/styles of marketing, he then goes...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Laszlo Unger
Company: Givaudan
October 1, 1981
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Citation

Unger, L. (1981a, October 01). Industrial market segmentation . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/industrial-market-segmentation-


Research papers

The position and role of research within strategic marketing planning

In this paper I will attempt to do two things. First, I will tell you a little bit about strategic planning and how we have approached this extremely difficult subject. Second, I will attempt to position Marketing Research within the context of the...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Richard S. Halpern
Company: The Coca-Cola Company
August 23, 1981
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Citation

Halpern, R. S. (1981a, August 23). The position and role of research within strategic marketing planning. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/the-position-and-role-of-research-within-strategic-marketing-planning


Research papers

Successful launches between 1970-1980 in West Germany and UK

In the 17 West European countries - accounting for about 345 million persons, speaking 15 different languages - there are approximately 7,4 consumer magazines, with a total circulation of 260 million copies. Besides the Federal Republic of Germany,...

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Bernd Reichstein
June 15, 1981
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Citation

Reichstein, B. (1981a, June 15). Successful launches between 1970-1980 in West Germany and UK. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/successful-launches-between-1970-1980-in-west-germany-and-uk


Research papers

A sample drawn from a transient and/or briefly resident population, estimate of the universe and expansion of sampled results in a survey of users of the Ticino park

The area bordering the Ticino river, in Italy, has been recognized as a zone of particular naturalistic interest and, as such, placed under the protection of a special official body. Some years after the institution of the Park, the "Consorzio Parco...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Authors: Lucio Casaroli, C. De Rosa, M. Engel, G. Spinelli, Ferruccio Lusardi
Company: Demoskopea
May 1, 1981
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Citation

Casaroli, De Rosa, Engel, Spinelli and Lusardi (1981a, May 01). A sample drawn from a transient and/or briefly resident population, estimate of the universe and expansion of sampled results in a survey of users of the Ticino park. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/a-sample-drawn-from-a-transient-and-or-briefly-resident-population-estimate-of-the-universe-and-expansion-of-sampled-results-in-a-survey-of-users-of-the-ticino-park


Research papers

Impact of change on retail strategy, structure and performance

This paper focuses on the analysis of change across three distinct, but interrelated environments: i) consumer; ii) economic and iii) retailing. Past failures in retailing research have resulted from a lack of focus and direction and from attempts to...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Douglas J. Tigert
June 18, 1980
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Citation

Tigert, D. J. (1980a, June 18). Impact of change on retail strategy, structure and performance . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/impact-of-change-on-retail-strategy-structure-and-performance-


Research papers

Social change as counter balance to the technology of our days

In the industrialized modem society developments seem to occur as an autonomous process. They do not of course actually become such. A development in a particular direction is the result of a series of decisions. Behind every decision is a person or...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Jan Terlouw
June 18, 1980
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Citation

Terlouw, J. (1980a, June 18). Social change as counter balance to the technology of our days. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/social-change-as-counter-balance-to-the-technology-of-our-days


Research papers

Social change as applied to planning future shopping centres

The concept of a planned shopping centre appears to be an American one. Thus we have the seeds of the 'planned shopping centres' as we now understand the phrase.

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Authors: Roger Lucas, Annette Horne
June 18, 1980
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Citation

Lucas and Horne (1980a, June 18). Social change as applied to planning future shopping centres . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/social-change-as-applied-to-planning-future-shopping-centres-


Research papers

Report of the working group

The group met under the chairmanship of Christine MacNulty, who took us - through a rapid review of the three papers relevant, namely: 1. Pierre Wack: "The Relevance of Societal Analyses to Strategic Planning in a Multi-National Company"; 2. Henri...

Catalogue: Seminar 1980: Social Change Analysis As A Tool For Strategic Planning And Decision Making
Author: Roger Sargood
June 18, 1980
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Citation

Sargood, R. (1980a, June 18). Report of the working group. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/report-of-the-working-group


Research papers

Forsys/Mavis And Market/E.I.S. forecasting-oriented information systems for use on the operational and strategic levels of decision making

The paper gives a brief outline of information demands in practical marketing with special emphasis on forecasting. It describes the different needs for information according to the forecasting horizon and the position on the scale between fast,...

Catalogue: Seminar 1980: Information Systems In Action
Author: Johannes M. Becher
June 15, 1980
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Citation

Becher, J. M. (1980a, June 15). Forsys/Mavis And Market/E.I.S. forecasting-oriented information systems for use on the operational and strategic levels of decision making. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/forsys-mavis-and-market-e-i-s-forecasting-oriented-information-systems-for-use-on-the-operational-and-strategic-levels-of-decision-making